What are you working on?
Choose the decision in front of you. Each topic starts with a guide, then connects to focused explanations and practical resources.
Start & validate
Turn a promising idea into a question you can test.
19 guides ↗
02Models & pricing
Understand how value becomes sustainable revenue.
7 guides ↗
03Product & innovation
Choose what to build, test it, and learn from use.
8 guides ↗
04Marketing & growth
Find customers and grow within your constraints.
19 guides ↗
05Customer experience
Help people find value and give them a reason to return.
10 guides ↗
06AI & automation
Select useful workflows and evaluate the results.
15 guides ↗
07Funding & finance
Make cash, funding and tradeoffs easier to see.
6 guides ↗
08Team & operations
Build clear responsibilities and repeatable processes.
11 guides ↗
A path through the first decisions.
Start with a customer problem, test the assumptions, choose a business model and scope a useful first product. Growth, finance and operations become connected choices as the evidence develops. You can return to any stage when something changes.
Open the startup checklist ↗