Make the next startup decision a little clearer. Find practical guides, honest calculations and templates you can put to work.
From your first customer conversation to your next operating decision.
Turn a promising idea into a question you can test.
02Understand how value becomes sustainable revenue.
03Choose what to build, test it, and learn from use.
04Find customers and grow within your constraints.
05Help people find value and give them a reason to return.
06Select useful workflows and evaluate the results.
07Make cash, funding and tradeoffs easier to see.
08Build clear responsibilities and repeatable processes.
Use cash receipts and payments to estimate runway. See the assumptions, adjust the inputs, and keep your financial data in your browser.
Calculate your runway ↗Illustrative example, in one currency
Actual cash timing and future changes can alter the result.
Market research should change a startup decision. Investigate who experiences the problem, how they solve it now, whether you can reach them and what would make them switch. A large collection of industry charts is less useful than a clear answer to the next expensive uncertainty.
ExploreHow business models differ from revenue models, with revenue mechanisms compared, contribution worked examples, package design and an assumption register.
ExploreA practical product-development process covering research, prototypes, MVP scope, release readiness and learning.
ExploreUse an original worksheet with a worked example
ExploreUse an original worksheet with a worked example
ExploreUse an original worksheet with a worked example
ExploreExamples explain a decision; they do not promise an outcome. Our guides link to sources, our calculators show their assumptions, and our templates help you record what you know and what still needs testing.